IT'S A NEW DAWN
Keune’s New Dawn Color Collection revels in transformation. The 2017 hair colors are inspired by strong, real women and the real-life journeys that are empowering them to move forward. New Dawn Color Collection is all about new beginnings, and the power, strength, confidence and beauty that comes when you ring in a next chapter to become the best version of yourself—with a little help from your hairdresser. 

MADE IN THE SHADES
The New Dawn Color Collection ranges from natural tints to bold statement colors. It features five brand-new shades of Keune’s Tinta Color, the ultimate permanent hair color, and Semi Color, an ammonia-free demi with durability, as well as one innovative leave-in product. Meet the hues and the real women who inspired them:

Fearless Lilac (Semi Lilac) is a stunning fashion shade in cool-toned lavender.
Inspired by: Lyanne, a graphic designer who took a big leap of faith to start her own design firm

Upbeat Beige (Semi 7.18) is a modern, matte shade of blonde for cool blonde-brown locks.
Inspired by: Shari, a dancer who moved to L.A. to pursue her dream

Confident Copper (Tinta Color 9.04) is a soft, coppery hue.
Inspired by: Merle, who gave up her house to become a full-time traveler

Fired Up Violet (Tinta Color 7.77) is a strong, show-stopping violet.
Inspired by: Melissa, who lost everything and became stronger than ever

Daring Dark Blonde (Semi 6.19) is a deep, matte blonde shade.
Inspired by: Maya, who ran a marathon and beat both the clock and others’ expectations

Unstoppable Blonde is a professional leave-in spray for blondes that neutralizes yellow tones after a lifting treatment, and can be sprayed directly onto towel-dried hair. Inspired by: Joelle, a new mother who is discovering her new place in the world

Color Cues
Keune’s signature Tinta Color is a comprehensive line of more than 100 shades offering 100-percent gray coverage and long-lasting results with major shine. Semi Color is a mild, demi-permanent color in more than 50 intermixable shades creating intensive tone-on-tone color that covers up to 70 percent of gray. 

Stay tuned for New Dawn Color Collection’s launch on March 1. Contact your local Keune distributor for more details.