Change is beautiful. Whether it arrives by necessity or by choice, change makes you stronger and empowers you to move forward. Keune’s New Dawn Color Collection revels in transformation and recognizes that a new hair color is an empowering way to celebrate a next chapter. The 2017 color collection is inspired by strong, real women and their real-life journeys. 


The New Dawn Color Collection ranges from natural tints to bold statement colors, and features five brand-new shades and one innovative product. Meet the hues and the real women who inspired them:

Fearless Lilac (Semi Lilac) is a stunning fashion shade in cool-toned lavender.
Inspired by: Lyanne, a graphic designer who took a big leap of faith to start her own design firm

Upbeat Beige (Semi 7.18) is a modern, matte shade of blonde for cool blonde-brown locks.
Inspired by: Shari, a dancer who moved to L.A. to pursue her dream

Confident Copper (Tinta Color 9.04) is a soft, coppery hue.
Inspired by: Merle, who gave up her house to become a full-time traveler

Fired Up Violet (Tinta Color 7.77) is a strong, show-stopping violet.
Inspired by: Melissa, who lost everything and became stronger than ever

Daring Dark Blonde (Semi 6.19) is a deep, matte blonde shade.
Inspired by: Maya, who ran a marathon and beat both the clock and others’ expectations

Unstoppable Blonde is a professional leave-in spray for blondes that neutralizes yellow tones after a lifting treatment, and can be sprayed directly onto towel-dried hair. Inspired by: Joelle, a new mother who is discovering her new place in the world

Stay tuned for New Dawn Color Collection’s launch on March 1. Contact your local Keune distributor for more details.